They are all reborn, who will fall in love?

Chapter 667 The dog is coming!

"Mr. Pang, something went wrong."

"?"

Alipay's consumer subsidies were launched with great fanfare, and the alliance between Hungry Bu and Koubei.com was also carried out with great fanfare, attracting countless insiders in an instant.

Relevant or irrelevant, as long as it has something to do with Internet business, almost everyone is paying attention.

Especially people like Zhang Xuhao who are in the middle of the war can't wait to witness the dusk of the group fight.

Zhang Tao, who has been discharged from the hospital, even mobilized all the manpower of Dianping to join the battle and trigger another group buying war to take advantage of others' danger.

The outside world believes that Pintuan is now a big company and has a supply chain as the foundation, so it will not be so unable to withstand the encirclement and suppression war.

But then again, this time with Alibaba as the host, Alipay as the boss, and "others" in the life service field, even if the group can be stable, there will definitely be bloodshed.

There is no smoke in the business war, but everyone is sweating for Jiang Qin.

But when the subsidy campaign actually went online, something truly shocking suddenly happened!

The group-buying business suddenly became extremely prosperous. Not to mention the loss of users, they didn't even have the slightest impact on the New Year Festival and in-store promotions.

However, Alipay spent more than three months mobilizing resources from all parties and investing large sums of money to enter the market, but it disappeared like a cow in mud.

The situation began to become strange and unpredictable.

This is not like playing a game, there will be delays.

Logically speaking, Alipay is so well-prepared that it is impossible for it to start so mediocrely!

On the first weekend of early February, coupled with the winter holiday buff and the New Year, Alipay’s consumption subsidies should have had a strong effect, but the growth trend is still slow.

In addition, a group of old users are using Alipay less frequently.

The most terrible thing is that the catering field, where they have invested heavily, has seen almost zero growth. Only supermarkets, convenience stores, fresh food and other retail areas have maintained excellent growth trends.

From the beginning of "let the bullets fly for a while" to later, an unpleasant feeling suddenly came.

On the 26th, Zhang Xuhao was still waiting for the bullet to fly again, but the atmosphere in Alipay had begun to change. As soon as he entered the conference room, he saw Pang Rui sitting at the front of the conference table, puzzled by the growth data. untie.

The manager of the marketing department pushed open the door and barged in, holding a document and looking slightly panicked.

"Mr. Pang, something went wrong."

“Before the start of our subsidy activities, Tuan Tuan opened its online ordering system to merchants in first-tier cities.”

"What?"

The marketing manager hurriedly walked forward, inserted the USB flash drive into the computer, and pressed the remote control in his hand. The online ordering interface of a certain store appeared on the projection screen in the conference room.

“From the moment a customer enters the door, they can scan the code directly at the door to wait for a table. After entering the table number, they will automatically jump to the online menu. They no longer need to order food in the traditional way. After ordering, they will choose to place an order and it will... automatically jump Convert to Cloud Quick Pass settlement.”

"With this set of procedures, customers will never come near the bar from the time they enter to the time they leave, let alone pay for a small white box."

"in other words."

“They directly bypassed the scanning and payment process.”

Upon hearing these words, the scene suddenly fell into silence.

People have imagination, and everyone here is a talent deeply involved in this industry, so of course they know what this means.

Alipay spends heavily in the settlement process, but group shopping locks out customers from the moment they enter.

You have a good plan, I have a wall ladder.

Zhang Xuhao was the first to be confused: "Impossible, online ordering doesn't need to be popular? Can you just post a QR code to do it?"

Chen Jiaxin also frowned: "Your market feedback has even left out such important details?"

The marketing manager pursed his lips: "Their online ordering system is directly embedded into the cashier backend. Previously, they were promoting their cashier system everywhere, begging everyone to wait for their payment box to go online. This is actually a smoke bomb. Everyone It’s never the payment box that’s waiting, it’s the order code.”

As soon as he finished speaking, Zhang Xuhao felt like his brain was congested.

He seemed to see a group of waiters pushing and pulling the waiters of a certain store, telling them, "You should learn how to use our ordering system."

Look, here is ordering, here is checkout, here is income, hey, there is also online ordering here, it’s so amazing, then I will teach you by the way, and you can learn it by the way. Bar.

Maybe many waiters didn't know it at that time. What they learned was not cashiering at all, but how to use the ordering system.

In fact, the cashier system itself has an ordering function, and the purpose is to allow merchants to check accounts.

In other words, they just left a code scanning channel in it.

As long as the order code is not posted when ordering a group meal, no one will know how this thing is used.

The payment box cannot be put on the shelves in batches in a short period of time, but the QR code is too simple.

Cover, everything is a cover!

In this way, which seemed like a joke, their local push completed the first and most important step under Alipay's nose.

At this moment, everyone in the conference room seemed to have been poured cold water on me, and my arrogance of ruling the market was completely extinguished.

They have made preparations both online and offline, using discounts to attract customers, creating crazy traffic for Alipay, and then using Hungry Discord and word-of-mouth to retain users, forming a three-way siege, which was originally foolproof.

But they never expected that group buying would skip all the links and make the payment box a waste.

The frequency of use of Alipay decreased, and the traffic they expected naturally did not exist. Then there would be no users left for Ele.me and Koubei.

"No."

"That's not right."

Pang Rui opened her eyes: "I really didn't expect Jiang Qin to do this, but even so, our growth rate can't be close to zero. There will always be people who will run a few more steps for discounts, right?"

Hearing this, the others also raised their heads, with a hint of confusion in their eyes.

Yes, real money is invested in it, even if it is suppressed by other means by friendly businesses, it is impossible to have no effect at all.

What era is it now? No discounts are needed, are consumers crazy?

The marketing manager was silent for a long time and then looked up: "In fact, offline catering stores do not recommend using the payment box to scan the code for payment. Some even dismantle the box."

"When we sent people to investigate, these stores even tore down our posters, and some had not torn them cleanly, resulting in many customers not even knowing that these stores can use Alipay to settle payments..."

"Why is this the case?!"

"Because..."

The marketing manager organized his words: "Because group ordering online saves them almost half of their manpower. Compared with this, the little subsidy we give is simply a drizzle."

"Stores where the boss is in found that they don't need so many waiters after using online ordering, and the cost is greatly reduced. In some stores where the boss is not in, the waiters found that they can open the store normally by playing with their mobile phones all day long. As for the subsidy, it is taken by the boss. What does it have to do with them?"

"In short, using Alipay requires paying half the salary or working one more day, but using group ordering online does not require that. Who would care about that little subsidy?"

After hearing this, the whole place fell into endless silence. They suddenly understood that the online ordering system developed by Pintuan was a liberation of productivity, not just a breakthrough for Alipay.

Zhang Xuhao couldn't help but say: "We can also make an ordering system, right? This is not difficult!"

"Yes, but under the same conditions, no one can compete with Pintuan in the O2O field. After all, the supply chain in first-tier cities has been integrated by him, and he can offer lower discounts than us. We must pay several times more than Pintuan to suppress them."

"But the cash register system is independent. If you use Cloud Quick Pay for cash register, you can't use Alipay for cash register. If we don't follow up, there will be no Alipay in the future O2O market!"

Zhang Xuhao kept saying "we", which was actually fanning the flames and asking Alipay to continue sniping.

Because only in this way can Ele.bu, which is connected to Alipay, get traffic.

The marketing manager looked at Pang Rui: "Mr. Pang, I don't recommend doing this."

"Tell me why."

"Our plan is based on the fact that Pintuan has been frustrated by our subsidies and has no counter-attack power, but Pintuan's users are not lost now. Alipay has the ability to compete with Cloud QuickPass for the market, but I'm frank, Ele.me and Koubei can't do it."

The marketing manager's logic is easy to understand. If Pintuan is at a disadvantage, Alipay will lead two weak ones. Even if the two weak ones have never won, they can continue to create trouble.

But Pintuan is not at a disadvantage now. It's a miracle that Ele.me and Koubei can win.

After listening to this, Zhang Xuhao was furious, his lips trembled, and he almost slammed the table and left.

And Chen Jiaxin pursed her lips in silence, thinking that lies don't hurt people, but the truth is a sharp knife...

Pang Rui didn't say anything, because she found that after only one round of fighting, Pintuan threw the dilemma back to herself.

She and Jiang Qin had met quite a few times, but she could only now clearly feel how frightening it would be to be his opponent.

The most terrifying thing was that she felt that Jiang Qin was really weird.

Logically speaking, when the opponent made a move, you began to rack your brains to think of a countermeasure, and then you were awesome, you were a business genius, and finally thought of a way to break the deadlock, but you had to spend time preparing, right?

But for some reason, she always felt that he had thought of the opponent before she had thought of her own moves, which was really fucking weird...

Pang Rui knew that she couldn't panic now and couldn't make decisions easily, otherwise she would definitely be put into Jiang Qin's rhythm.

And through the performance of business wars such as group buying wars and takeaway wars over the years, Jiang Qin was invincible in his own rhythm, and his words were like a lion's roar, which was definitely not an empty talk.

She decided not to sneak into the catering market first, but to stabilize the retail market that had already been obtained.

Do you also scan the code to order when you go to supermarkets and convenience stores? Impossible!

The next second, a message from the Kyoto market caught Pang Rui off guard.

"Pang, some Linchuan brands such as snack convenience stores, Xianhui Xiansheng, Beilan Desserts, and Xitian Milk Tea have begun to use the QuickPass yellow box."

"How is that possible? They started in the middle of the month, and mass production will take time, not to mention the New Year's Day holiday in the middle!"

"We grabbed one and sent it to you by express delivery. The production date marked on the box is... September."

"Yunkai materials?"

"No, it's a product from another IoT R\u0026D company."

(Please give me a monthly ticket, please give me a monthly ticket...)