They are all reborn, who will fall in love?

Chapter 703 I will rule the market

Kyoto, Guomao Hotel, the deep night in spring is charming, and with the thousands of street lights and the continuous stars, it looks even more dazzling.

Travis' suite is filled with exquisite Western food, entertaining his friend Peter Fenton who came from Silicon Valley.

"You haven't been back for a long time?"

"I will go back when the market stabilizes."

"Is the business here good?"

Travis opened a bottle of whiskey and walked over with a bright smile: "The Chinese market is like a toy made of gold to me, very shiny, but... I can only play with it."

Fenton picked up the glass and smiled: "It seems that the real Chinese market is far less dangerous than the rumors."

"Of course."

Travis raised his glass to salute: "The great ones usually like to find reasons for failure, like Amazon, eBay and Groupon, they always feel embarrassed after being driven away, so they have to describe this market as more dangerous."

Fenton Put down the wine glass: "But I always thought that Chinese consumers are very exclusive of Americans."

"Of course they are exclusive, but it doesn't prevent them from using our products."

"What an interesting country."

Travis cut the steak: "If you have time, you can stay a few more days to see how Uber wins. I think the time is almost up. I will conquer this continent again like my ancestors."

Fenton nodded: "It sounds grand, I like grand performances"

The two picked up the wine glasses and just took a sip when they heard the sound of the door opening in the suite. Travis's female secretary came in and smiled at Fenton.

Travis looked up: "Miss Anna, what's the matter?"

"Mr. Cheng and Mr. Chen just called and I'm afraid they can't attend your dinner."

"Why?"

"They said they were not feeling well, but it sounds like they both have the same disease."

Travis' face turned cold: "They are still making meaningless delays, so let's not leave any room for them and crush them to ashes in the market."

Fenton thought for a while with his glass in hand: "Who is Mr. Cheng? Who is Mr. Chen?"

"The CEO of Kuaidi and Bibi, China's local taxi-hailing platform."

"Uber's opponent?"

Travis glanced at him: "You must be drunk."

Fenton grinned: "It sounds like you are very disdainful of your opponent?"

"Weakness is the original sin. I gave them a choice, to merge into Uber and cash out. Although they agreed, they kept dragging their feet. Chinese businessmen really have no integrity."

"The yellow race is like this."

Afterwards, after a Western meal, Travis planned to take Fenton to his China headquarters to take a look, so he asked Anna to call a car.

After the two got in the car, Fenton looked at the surrounding street scenes along the way and was attracted by the word Didi everywhere.

"Uber only has two competitors in China, Bibi and Didi Express? Why do I always see this Didi? Ube's advertisements are even less than its."

"A platform that works hard on marketing but can't even see the taillights of Uber."

"Anna, what's written on that car?"

Anna, who was sitting in the co-pilot, looked out the window after listening: "Mr. Peter, it says Didi Taxi, low-carbon travel, which is also one of the advertisements."

After listening, Travis also looked out the window and found that there seemed to be a lot of cars with "Didi Travel" written on the street, with different styles and brands, wandering between the roads that extend in all directions.

He frowned slightly, showing a thoughtful expression, and finally couldn't help but snorted and sat up straight again.

Soon, the car drove to Uber's China headquarters. The two visited various departments, but were stopped by Trott, the operations director, halfway.

"Mr. Travis, I have something to report."

"What's wrong?"

Trott flipped through the data sheet in his hand: "Recently, the number of Uber's orders has been decreasing, and other data has also shown an overall downward trend."

Travis took a look: "Spring Festival effect?"

"No, the Spring Festival has been over for a long time, and it has been a month since we resumed work. This is not right, especially the overall decline in daily activity, frequency, and new user registration rate. It cannot be regarded as an ordinary fluctuation. There must be a reason."

"Impossible, the person in charge of Bibi and Kuaidi are both sick. This is an ordinary fluctuation. Don't be too nervous. The market is already ours."

Trott opened his mouth: "Mr. Travis, there is also Didi in the market, and its boss It is the great Jiang Qin. If you underestimate him, you will be cursed. "

Travis laughed instantly: "Trott, this is the funniest joke I have ever heard. You should have saved it for April Fool's Day."

Trott said with a serious expression: "Sir, I have seen such data fluctuations before."

"?"

"Lashou.com's data performance was like this when it went from prosperity to decline."

Fenton was also staring at Trott at this time: "Mr. Trott, are you Chinese or Japanese?"

Trott narrowed his eyes: "Talking is talking, don't curse!"

"Hey, this sentence seems to be Chinese. It seems that you are Chinese. I have always been interested in Chinese culture. Can I know your Chinese name?"

"My name is...Kang Jingtao."

When Travis established the Chinese team, he learned from the failed experiences of Amazon, Gaopeng and Takeaway Superman, and specifically chose the most localized team.

At first, Kang Jingtao was working at Word of Mouth Food Delivery. Because he was afraid that Jiang Qin would leave, he subsequently joined Uber.

There are many reasons. Foreign companies provide more and have ample rest time, but the most important reason is that Jiang Qin is not interested in this market.

But who would have known that at the end of the year, Jiang Qin would suddenly end his life, which made Kang Jingtao worried all the time.

However, Didi's subsequent performance has always been unsatisfactory, which relieved his anxiety until this month's overall data table came out.

Some people are afraid of being bitten by a snake for ten years.

He has really seen this data, and he thinks that this kind of data fluctuation can be named Jiang's Wave Line.

In the next half month, things began to develop rapidly in the direction that Kang Jingtao was most worried about. Kang Jingtao, who had been staring at the data, discovered that the data was still falling, but Travis still didn't believe what was hidden in it. Crisis, this is the arrogance unique to Americans.

And some small things are not noticed when they first appear, but when they attract attention, the crisis has already come.

"Private car……?"

As Uber's data continued to decline for several days, a large number of private cars suddenly flooded into the entire Shanghai and Kyoto markets, and all of them were private cars with the Didi Chuxing logo.

Didi's taxi response speed has gradually increased from the original fifteen minutes to one to two minutes.

In mid-March 2014, less than a few days before April Fool's Day, a piece of news that was only available in Shanghai and Kyoto was quickly transferred to WeChat users' WeChat Moments.

"I work part-time as a driver in Didi, earning over 10,000 yuan a month"

So in the half month since March, the number of Didi riders has increased rapidly. This rate of increase has never been seen by many people.

Because Didi did not occupy the opponent's market, it opened up a brand new market.

Travis's whole body exploded. Looking at Didi walking all over the street, he felt a huge shadow roaring towards him, making him feel suffocated like never before.

[Didi is coming, Uber should leave immediately]

[China’s most proficient business war dog is here, and the time left for Uber is running out]

Travis suddenly remembered the comments he had seen online before, and thought of the person who was mythologized by many people. His deep eyes widened: "What the fuck?"

As a bystander, Fenton realized that the dangers of the Chinese market did not seem to be deliberately exaggerated by Amazon to save face. There was no grand show, and what appeared now... was a disaster!

In just half a month, one-third of Uber’s users were swallowed up.

When they came, they were turbulent, like wild waves, but now they seemed to have been turned back...

"Private car?"

"How could it be a private car?!"

"The Shanghai Transportation Commission issued regulations just last month. Private cars are not allowed to carry passengers without permission!"

You know, in the Chinese market, private cars are prohibited from carrying passengers to make money.

Bibi and Kuaidi have always cooperated with the taxi industry in their marketing efforts, and their initial concept was to move taxis online.

Uber focuses on high-end products at low prices, but it also contracts formal business travel companies, high-end escort companies, luxury car fleets with operating qualifications, and event-type celebration fleets.

Now Didi directly uses a part-time method to allow every private car to be operated online after the information is registered. This is equivalent to breaking the market rules.

How many taxis are there in Shanghai? How many private cars are there?

At this time, Bibi and Kuaidi, who had already learned about the matter in advance, had organized personnel to conduct a private investigation.

"Currently, Shanghai and Kyoto have clear management regulations that prohibit the operation of private cars carrying passengers. If you dare to do so, you will be fined."

"But there is another question here. For private cars that have gone through a formal real-name system and information registration, are controlled by the platform, and can be tracked, will this clause apply to it?"

"The boundaries are very blurry, and the regulations are not clear. We can call it a gray industry, which is not clearly illegal but not completely legal."

"Nowadays, the management of urban road traffic is under the sole control of the local transportation committee. The operation of illegal vehicles is prohibited. The original intention is to maintain social order. So if Didi's behavior does not endanger urban management, what should be done?"

"The most important thing is that Didi's current operating rules are to reward drivers based on the order quantity, rather than direct transactions between passengers and drivers. This loophole is exploited."

Cheng Wei's eyes widened after hearing this: "In other words, if we also follow Didi's bonus model, we can also operate private cars?!"

The expert invited by Bibi nodded: "Yes, as long as the local transportation committee allows it."

"Then I'll go to the Transportation Commission right away!"

After getting this answer, Cheng Wei quickly left the company and found Director Chen, who was in charge of road operations, with full of questions and new hope.

Director Chen just had dinner with Cheng Wei a year ago and was too embarrassed to see him when he came to visit: "Mr. Cheng, what do you want to see me for?"

"That's it, Director Chen. I found that Didi seems to hire private cars for passenger transportation operations. Can we do it at DiDi?"

"I'm sorry, Mr. Cheng, this doesn't work."

"Why?"

Director Chen pursed his lips: "Didi got the approval last month, but you didn't."

Cheng Wei frowned: "Whether to approve or not is up to you, isn't it Director?"

"But why should I approve you? The road operation regulations are not set by me. I don't have the right to do that."

"Then why did you approve Didi's operation?"

Director Chen smacked his lips: "Mr. Cheng, Didi is not doing road operations, it is doing public welfare activities."

After hearing this, Cheng Wei was numb and thought, you are lying to me. Damn, the taxi war has been going on for a year. Everyone knows that they are fighting hard in the market. When it comes to Didi, it has become a public welfare activity?

"Director Chen, I don't have much education, so I don't quite understand why Didi is a public welfare activity?"

"You know, international public opinion is constantly accusing our country of excessive carbon emissions, and has repeatedly criticized China for using any means to pursue development. Some European and American countries are protesting in the streets, and the United Nations has also repeatedly stated that China needs to reduce carbon emissions. This is very damaging to our international image."

Director Chen sighed: "This year, the green indicators for energy conservation and emission reduction have come out again, which is twice as high as last year. The city leaders are all very worried about how to achieve results in energy conservation and emission reduction."

Cheng Wei opened his mouth: "So Didi is about energy conservation and emission reduction?"

"Did you know that Didi has a carpooling function? Probably That is, I can take four people on my way to work. In this way, four people don't have to drive. This is energy conservation and emission reduction!"

"Then we can do it. I will do it immediately when I go back. We also say that we are energy conservation and emission reduction!"

Director Chen waved his hand: "It's not enough to just say it. We are not fools."

Cheng Wei had a question mark on his face: "Didi said that it is energy conservation and emission reduction, and it is energy conservation and emission reduction. We say it is not okay?"

"Mr. Cheng, I have eaten a lot of your food. There are some things that I shouldn't show you, but since you ask this, I can only show you. Didi's energy conservation and emission reduction is not what they said themselves."

"?"

Director Chen opened his drawer and took out a sheepskin file bag.

Cheng Wei had seen this file bag when he came last time. It was printed with the logo of Linchuan Municipal Government.

Director Chen reached out and took out a piece of paper from the file bag and placed it in front of Cheng Wei. This was a copy of the certificate.

Didi won the 2013 Energy Conservation and Emission Reduction Science and Technology Innovation Award at the end of February this year. The issuing unit was China Environmental News and the Ministry of Ecology and Environmental Protection, and the recommending unit was Linchuan Municipal Government.

Seeing this, Cheng Wei suddenly understood.

The platform hiring private cars to carry passengers is a gray industry, but it can greatly increase the employment rate in cities, and even ease the pressure of urban traffic and reduce the burden on the transportation department.

The attitude of local transportation committees towards the platform hiring private cars has always been ambiguous.

This thing is very good, promoting economic development and helping per capita income, but the problem is that there are documents that stipulate that private cars cannot carry passengers. What should I do?

I really want to turn a blind eye, but I have to have a reason and a name.

And Jiang Qin's medal certificate directly delivered the name to them. Everyone is for environmental protection.

"What Didi gives to drivers is not a share of orders, but a low-carbon bonus."

Director Chen added: "You can understand that Didi is a large public welfare organization that has gathered a large group of environmental protection enthusiasts and has made outstanding contributions to reducing vehicle use."

"How...how can there be such logic?"

"You can also run for election. Let me communicate with the city leaders and recommend you to run for election. You can get the prize in March next year."

Cheng Wei opened his mouth: "Next March, the market will be completely taken by Didi!"

Director Chen was stunned for a moment, and a trace of confusion flashed in his eyes: "What market are you talking about? We are talking about environmental protection."

(Double monthly tickets at the beginning of the month, 4,000 words to ask for a ticket...or2, family members, please have pity)